I’m going to test this out tomorrow. I’ve never done cold calls on Saturday and I don’t think most people do, so this is either going to be a big success or a flop.
I’m going to make a list tonight (Friday nights when you have kids WOOHOO!) Gotta figure out what type of businesses to call though. I’m thinking restaurants and gyms so far. I’ll update this post tomorrow after making calls.
I saw a forum thread about this topic and they said between 9am and 1pm work on Saturdays and working time zones is a good idea.
Results of Cold Calling On Saturdays
It’s tough to get motivated to make cold calls on the weekend.
After making myself several times I’ve noticed great results, but have not made it a regular thing.
Here is what you need to do to make weekend cold calls a success
Get started early. I’m talking about 9am in your local time.
I had originally thought that you would need to pick a certain type of business to actually talk to people, but this is not the case. I’ve talked to people from every business type. Business owners often work on Saturday. Plus leaving voicemails has proven to be really effective too with what I’m guessing to be about a 10 percent call back rate.
I make sure I’ve got a good sized list of businesses to call that I’ve researched using Sales Genie, and set a timer for 25 minutes where I will do nothing else but make calls, take a 10 minute break then set the timer again.
Crank them out because people have their guard down. They’re not expecting a cold call so when you start calling you’re going to have more conversations than you expect.
If they don’t answer leave a voicemail and try again during the week. You’ll get people saying things like “yeah hi! I got your voicemail” and it’s easier to get a conversation going.
I’d say calling till about 1pm is when you’re going to have all of your success and to call it quits after that.
If you don’t have enough clients get busy making calls, sending emails and reaching out to people on LinkedIn till you don’t need to spend the weekend making calls.
But you will thank yourself later for making them if you need the business.